1
Identifying the tasks and challenges of the communication function
- Defining the function's scope.
- Listing internal and external clients.
- Knowing what steps are essential and points to watch.
Hands-on work
Hands-on work Map internal and external clients. Introduction and discussions.
2
Building your strategy and communication plan
- Writing a report of existing communication.
- Strengths and weaknesses, risks and opportunities.
- Defining objectives based on priority audiences.
- Creating an action plan, presenting it, and tracking it.
Hands-on work
Hands-on work Assess what exists and define your company's priority communication objectives. Build your action plan. Discussions.
3
Mastering specific techniques and communication materials
- Overview of different materials.
- Making the right choices based on strategy.
- Media relations.
Hands-on work
Hands-on work Assess existing materials in your company and their impact.
4
Writing communication materials
- Knowing the readability rules.
- Building an essential message
- Telling apart information and promotion.
Hands-on work
Hands-on work Define and write an essential message based on a press release. Presentation and debriefing.
5
Hosting an Intranet site and website
- Defining an editorial policy.
- Arranging the management of the sites.
Hands-on work
Hands-on work Define your editorial policy.
6
Writing essential messages
- Defining issues, objectives, and target audiences.
- Understanding different forms of writing.
- Evaluating the relevance, clarity, and impact of the messages.
Hands-on work
Hands-on work Write essential messages based on a given topic. Study the impact on the target audience.
7
Mastering crisis communication
- Identifying different types of crisis.
- Knowing the rules to follow and the pitfalls to avoid.
- Building an information and communication plan.
Hands-on work
Hands-on work Analyze crisis cases and how to handle them.
8
Building scorecards
- Defining relevant measurement indicators.
- Conducting a readership survey and developing media relations.
Hands-on work
Hands-on work Creating a scorecard.
2d
- 14h00 
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