1
Understanding the principles of the Design Thinking method
- Defining the Design Thinking process.
- Understanding the user and designing an experience.
- Creating your own ecosystem.
- Instituting a culture of exploration.
- Building your multidisciplinary team and its organization.
- Tackling the challenge and exploring the subject.
Hands-on work
Creating your own ecosystem. Dealing with challenges in launching your product: A common thread during the creativity laboratory.
2
Adding inspiration
- Putting yourself in the shoes of your future user.
- Understanding the system and the market and knowing how to investigate it.
- Instituting real empathy toward your users.
- Enhancing field experience with tools.
- Summarizing your research: “Persona” and “Customer Journey Map”.
- Finding the “challenge to overcome” using friction points.
Exercise
Building your toolbox and seeking inspiration.
3
Practicing ideation
- Mastering the rules of brainstorming.
- Generating new ideas.
- Creating an inspiration wall.
- Drawing your ideas.
- Coming up with new concepts.
- Creating a quick, inexpensive prototype of desirable solutions.
- Translating feedback from users into feasible, viable solutions.
- Following an iterative process.
Hands-on work
Experimenting with idea-seeking techniques. Immersion with the practical creation of a version.
4
Facilitating implementation
- Presenting with storytelling: From functional specifications to the industrial prototype.
- Understanding the industrial prototype as a communication tool.
- Getting all entities involved: From the industrial prototype to industrial production.
- Making use of user feedback. Adopting an improvement approach.
- Defining production volumes.
- Meeting standards and protecting your innovation.
- Helping the sales teams promote an innovation.
Role-playing
Setting up an implementation project. Presenting ideas with an innovative method (storytelling).
2d
- 14h00 
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