1
Understanding the Dimensions of the Ongoing Revolution
- What is Generative AI?
- Exploring the stakes of this revolution for business through practical examples.
- Presentation of the main tools and key players.
- AI Everywhere: LLMs, GANs, APIs, RAG, etc.
Storyboarding workshops
Collective reflection and exchange of ideas.
2
How LLMs Work, Their Limitations, and Prompt Writing Methodology
- Overview of current LLMs (ChatGPT, Gemini, Copilot, Mistral, Claude, etc.).
- Update on the latest announcements.
- How LLMs operate: knowledge base, algorithms, RLHF, and moderation.
- Limitations, biases, and errors: essential precautions.
- A systematic approach to constructing prompts to save time and boost efficiency.
- Transitioning from prompt to workflow with LLMs.
Hands-on work
Writing prompts on Padlet (analysis and refinement), with sector-specific application examples.
3
Mastering Common Business Use Cases with AI (Images, Audio, and Video)
- Enhancing existing content (summaries, analyses, improvements, translations, etc.).
- Creating new content (articles, newsletters, blogs, emails, etc.).
- Advanced applications (working with Excel data, producing SEO-optimized content, etc.).
- Extensions and tools for specialized tasks (handling critical documents, video summarization, etc.).
- Overview of image and video tools and key players.
- Discussion on the latest functionalities available with these tools.
Case study
“Photo Studio” – real-world examples and group discussion.
4
Ethical and Legal Considerations
- Using generative AI while protecting yourself and your organization.
- Addressing legal issues: GDPR, copyright, plagiarism, and liability for AI-generated content.
- Discussing ethical questions: transparency, misinformation, etc.
Storyboarding workshops
Analyzing concrete case studies from various enterprises.
1d
- 7h00 
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