1
Definitions, challenges & principles
- From ergonomics to UX Design.
- Role and integration in the development cycle.
- Performance measurements (KPI) and return on investment (ROI).
- Overview of the ISO 9241 standard.
- Ergonomics techniques.
Example
Overview of low-ergonomics products. Calculating ROI.
2
Web specifics
- Contexts and usages: Digitization, mobility, accessibility.
- Functional aspects: Websites, pages, hyperlinks, multimedia, animations.
- Strategic aspects: Digital marketing, customer journey, natural search engine optimization (SEO), social media.
- Current trends: Material design, responsive design, emotional design, gamification.
Hands-on work
Sites representative of UX trends. Creating an Experience Map.
3
User-centered design
- Human factors: Physical, sociological, and psychological economics.
- Bottom-Up vs. Top-Down approaches to ergonomics.
- Quantitative/qualitative field studies: Interviews, focus groups, questionnaires.
- Indirect studies: Contextual analysis, universal heuristic criteria, affordance.
- User modeling: Personae.
- Task modeling: Task tree, DAM, mental maps.
Hands-on work
Identifying a web app's personae and their main tasks.
4
Designing or correcting the web HCIs
- Structuring the content: Map sorting, zoning, storyboarding.
- Low/medium/high-fidelity mockups: Balsamiq, Axure, Photoshop.
- Dynamic prototyping: HTML, CSS, Javascript.
- Functional specifications.
- Design for smartphones and tablets: Mobile First, fluid/adaptive design, gradual improvement.
Hands-on work
Mock up the screens of a web application based on a set of specifications.
5
Evaluate the web HMIs
- Evaluation in design/correction ergonomics.
- Expert auditing: Web evaluation matrices.
- User tests: Guerilla/Remote/Lab Usability Testing.
- Gathering direct data: Post-test questionnaire, evocation, eye tracking.
- Gathering indirect data: A/B Testing, Web Analytics.
Hands-on work
Auditing an existing web product. Creating a test scenario with a questionnaire.