1
What is communication?
- The communication diagram.
- Features specific to writing.
Exercise
Methodological presentation of a simple way to handle communication.
2
Asking the right questions before writing
- Sender: Goal of communication, intentions.
- Receiver: Type of reader, his or her functions and motivations, his or her level of knowledge of the subject.
- Scope of intervention: Type of writing to choose.
- Means at your disposal.
Exercise
A matching the format, style, and communication goal in professional situations.
3
Organizing your ideas and structuring your messages
- Organizing your ideas with heuristic maps.
- Creating a plan and argument to match your goal.
- Constructing balanced paragraphs.
- Writing a persuasive introduction and conclusion.
Exercise
Sorting information and writing a plan to explain your professional activity. Summarizing a text in the form of a map.
4
Handling basic writing within the company
- Administrative, business, and complaint letters.
- Email. Constructing the message. Rules of courtesy. Conducting appropriate follow-ups.
- Combining email with other tools: Telephone, snail mail, etc.
Hands-on work
Writing an administrative letter, a complaint, a negative response by email.
5
Giving style to your message
- Translating your ideas and knowledge into clear language.
- Levels of language: Familiar, neutral, formal.
- Making an impact. Acquiring an understated, fluid style.
Exercise
Streamlining your style, adopting positive phrasings, and choosing the right words.
6
Discovering the usefulness of fast reading
- Expanding your field of vision to read more quickly.
- Link between reading strategy and time management.
- Selective reading and detection technique.
- Getting the gist: Skimming and scanning techniques.
Hands-on work
Testing a fast reading method.
7
Mastering complex writing
- Knowing how to write a report and a summary memo.
Hands-on work
Writing a summary memo.
8
Making your projects convincing and attractive.
- Defining and highlighting your assets.
- Developing logical argumentation.
- Relying on keywords.
Exercise
Prepare an argument.
2d
- 14h00 
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