1
Understand the user experience
- Definitions: ISO, Don Norman, etc.
- Common misconceptions.
- Critical factors and a multi-channel ecosystem.
- Defining UX depending on the other person.
Group discussion
Getting-to-know game: General knowledge of the participants in relation to UX. Discussion on the importance of context and human factors.
Main obstacles and risks without a UX approach.
2
Taking human factors into account
- Cognitive limits of humans: perception, learning and memory.
- Ergonomics and UX: the art of reconciling utility, usability and pleasure.
- The importance of emotions: socio-cultural factors, emotional design, empathy.
- The representation of emotions.
Exercise
Association of UX components in a pyramid view. Collective creation of an empathy map and an experience map.
3
The UX approach: expected benefits in digital
- Benefits of UX, some key figures.
- The principles of a good UX approach on a project.
- Promote the UX approach in digital projects within the company.
Group discussion
Excerpt from a user test. Group discussion on the UX maturity of companies.
4
The UX toolbox
- A user-centric approach to design.
- Overview of the methodological tools for each phase of a project.
- Review of UX activities at each stage of the project.
- Who does what, when and how to involve users?
- Usability testing and viewing of eye-tracking videos.
Hands-on work
Testimony on the benefits of hosting a focus group at the beginning of the project. Group creation of a user profile and user scenarios.
5
Taking the certification exam
- Presentation of the course of the test (timing, authorized documents, etc.).
Exam
Taking the UX-PM1 certification exam in French language. Delivery of individual certificates.
2d
- 14h00 
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